Actually, you are the product

Now more than ever with this global pandemic happening since late 2019, our lives are being shaped by our interaction with the digital world

🔗Actually, you are the product

Now more than ever with this global pandemic happening since late 2019, our lives are being shaped by our interaction with the digital world - work meetings on Zoom followed by Skype or Messenger Video Call with your family before a quick run with your favourite running app and a google search for your next meal. Technologies and services offer us a lot and greatly improve our daily lives. But what's the real cost of these tools we rely on so much?

A lot of companies, especially those offering free services, collect data about you. It might be data you knowingly and willingly share to enjoy the benefits of the service (name, age, email address,..) or data that you might not realize you are sharing, like your approximate location through your IP address or your social network identifier or apps accessing your contacts.

While some of this data, and its collection, may appear harmless to some, what happens behind the scenes is a real source of concern as the data collection is only the first step in a long and opaque process. Adtech companies combine this information and create an assumed picture of you that we may call a digital doppelganger - Your "digital secret identity". Actually, you may have hundreds or thousands of different doppelgangers held by companies you've never heard of.

Our data are so valuable that big tech giants spend so much time and effort building the platform that is useful for us and giving those platforms to us for free. Well, this data is collected for a single purpose: to better predict your behaviour and target you with ads.

Real example:

Imagine a person who has never talked about their political views online, never shared anything related to politics, never donated any money and never mentioned anything even in their private emails. Now the algorithms models that had been developed can analyse his/her Facebook likes or the music he/she listen to and with high accuracy can predict their political affiliation, and then being the target of unnecessary ads.

P.S: This is not only for political affiliation. It stands out for every products and service using these marketing tools.

Technology isn't just hardware and software; it's a fundamental component of every aspect of our lives and society. Inventions need to be created with social impact in mind. The invention should not be driven solely by profit, and the long-term effects should not be ignored and unknowable.

If you are not paying for it, you are not the customer. You are the product being sold. It's a powerful phrase, a modern dialogue to get people rethinking their relationship to social media.

With Digital Twin, regain your freedom where you will live your digital life securely and privately. Now, you will have one and unique digital identity to interact in human-to-human way with your peers, edit, manage and store your documents, publish your web and make automatic payments.

With Digital Twin, only you own your data and no one else.

January 27, 2021

What Is Peer-to-Peer and Why Is It so Important?

P2P systems are network, not linear or pyramidal hierarchies (though they may share some elements)..

🔗What is Peer-to-Peer?

Peer-to-peer (P2P) is a term that originated from the distributed computer application architecture where tasks and workloads are shared between peers, popularized by Napster, a revolutionary file storing system from the late 1990s.

The concept inspired new structures and philosophies in many areas of human interaction. P2P systems and groups are typically critical of authoritarian and centralized social structures and believe in equality, meritocracy, flat systems, participatory & circular economies, as the concept represents a concrete pathway to these outcomes or visions.

P2P systems are network, not linear or 'pyramidal' hierarchies (though they may share some elements). They are 'distributed', though they may have elements of 'centralization' and 'decentralization.' And intelligence is not located at any center, but everywhere within the system.

🔗How does ThreeFold relate to peer-to-peer?

ThreeFold's Peer-to-Peer (P2P) computing network is a distributed architecture that splits tasks and workloads between its peers, ThreeFold Farmers. Farmers are equal participants in the network and together they form a peer-to-peer network of nodes, the ThreeFold Grid.

Farmers make their resources, such as processing power, disk storage or network bandwidth, directly available to other network participants, without the need for central coordination by servers or stable hosts. Farmers are both suppliers and consumers of resources, in contrast to the traditional client-server model in which the consumption and supply of resources is divided.

In the near future, ThreeFold will create Digital Twin, which will go beyond the era of peers doing similar things while sharing resources. It will actually enable much more than that. Digital Twin will create a complete new digital world with diverse peers that can bring in unique resources and capabilities to a virtual community on the ThreeFold Grid. This will empower the network of peers to engage in greater tasks beyond those that can be accomplished by individual peers, and are beneficial to all the peers.

🔗Why did ThreeFold choose peer-to-peer?

Everything starts (or should start) from the why, and the ThreeFold story started a long time ago. Before the inception of ThreeFold, many of the co-founders of the project used to work with the largest IT & Cloud actors. Throughout their experience working in the Industry, they realized that the complexity of the technology and the centralization of knowledge & power led to an inefficient, unsustainable, not scalable and unequally distributed infrastructure. So they decided to redesign the whole Internet and cloud infrastructure bottom-up with the vision of shaping a global internet economy that can scale anywhere efficiently, cost efficiently and sustainably.

🔗Why does the world needs peer-to-peer?

By developing the technology, the conviction that peer-to-peer was the best solution for humanity and the planet strengthened itself. Why? Well, put simply, a peer-to-peer system removes all forms of intermediaries, unnecessary steps and complexity from the picture. Therefore, it simplifies the architecture in an incredible way. The benefits are many but here are the most popular benefits:

Privacy: Our peer-to-peer environment means no middlemen or intermediaries, meaning data travels directly between peers and stored on the nodes of their choice rather than being sent through and stored by a third party.
Security: Data stored in data centers is susceptible to security breaches. In bypassing data centers and exchanging data directly between peers, we can achieve much greater security as it reduces code and back doors significantly.
Scalability: In a many-to-many system, scale is essentially unlimited. There is simply no bottleneck. And hardware (nodes) can be added at ease compared to current data center model.
Cost-efficiency & Sustainability: End-to-end (direct) connection between peers means a more efficient path for data and less energy is needed. Less energy means less cost, and less harm to our planet.

🔗In 2021 the world is going peer-to-peer!

We're now in 4 years into the project, and it is clear that ThreeFold holds the most advanced technology and is probably the only tech company in the world that can achieve a peer-to-peer network & digital world as envisioned by the concept authors. The ThreeFold Grid is running and already at it's 2.4 version and 2021 will bring various commercial opportunities for the public to partake in the peer-to-peer network, from hosting IT workloads to experiencing P2P end-user solutions. In other words, in 2021, the world will be able to go peer-to-peer.

December 15, 2020

A Better Solution for Our Planet

We believe IT can be sustainable. Actually, it should be! That's why energy efficiency has always been a key focus of ours..

Today, the global Internet and IT infrastructure requires enormous amounts of energy, responsible for about 10% of annual global energy consumption. This makes the IT industry amongst the most pollutive industries in the world (along with the often-discussed airline industry, for comparison).

We believe IT can be sustainable. Actually, it should be! That's why energy efficiency has always been a key focus of ours. With climate change and sustainability as some of the most pressing issues of our times, new green solutions need to be our priority. It has been key to ThreeFold since the very beginning of its story to enable a technological infrastructure that can reduce the Internet’s carbon footprint drastically.

🔗Simplicity is the key to unlock a better future

Over time, integration suites, middleware solutions, and enterprise service busses have been invented and implemented to cover integration challenges within the current internet. This has further complicated IT architectures, resulting in a loss of actual end user workload performance.

ThreeFold reworked the whole approach to IT architectures and eliminated the layers of complexity. The result is a cloud stack that presents minimal overhead and that requires less hardware – reducing heat generation and eventually cooling requirements. By reducing the need for power, the net result is an energy-efficient Internet grid.

🔗Improving resilience and efficiency through Self-Healing IT

Keeping systems up and running is a major requirement in modern day IT. Leading vendors earn most of their margin by selling maintenance contracts, performance guarantees, and professional services. Their business models bring no incentive to make things simple and efficient for consumers.

Creating a self-healing environment requires only minimal manual intervention to replace broken hardware components. Broken hardware components are inevitable, and the Zero-OS distributed node architecture deals with such failures by turning off broken components and provisioning unused capacity. By removing the need to ship broken parts back and forth, and linking to the corresponding installation knowledge (engineers), a lower carbon footprint can be achieved.

🔗“No painkiller” approach. We tackle the root issue

If a specific piece of software or hardware is not delivering the required performance or reliability, we should analyze the core design/algorithm and its usage of soft/hard components to determine the root causes of persistent issues to be solved.

Currently, most storage vendors follow the path of least resistance when trying to improve on performance. Their solution for meeting performance targets is to use faster components (CPU, memory, network card, proprietary acceleration) rather than looking at the core algorithms that drive the utilization of those components. Swapping components for faster ones perpetuates a cycle of cutting corners and focuses reliance on innovation from hardware component providers rather than solving the more fundamental and underlying issues. That's a "painkiller" approach.

Zero-OS was designed to solve root problem issues by design. While still using high-performance hardware components on the ThreeFold Grid, the algorithm of Zero-OS maximizes utilization possibilities. This enables greater performance and sustainability. Some key examples how this is achieved:

🔗Eliminating unnecessary elements from standard architectures

Virtualization adds a layer of software between the actual end-user workload and physical hardware. It also allows for multiple workloads to run on the same hardware by using excess capacity. There is definitely merit in building a virtualization solution. Building an effective virtualization solution that does not require abundant context switching is key and this is why Zero-OS has been developed. Zero-OS uses a minimal Linux kernel that allows for a number of user spaces to co-exist. In these user spaces, containerized versions of software can be run, eliminating the need for hypervisors, virtual OS to fuel the virtual machines, and guest operating systems. This also minimizes the required overhead for the host OS.

🔗Minimizing network connections usage

Supercomputing delivered many new technologies. But, not all of them are usable solutions for everyday workloads. One technology invented to make supercomputers performant is the use of Remote Direct Memory Access (RDMA). RDMA allowed physical CPU boards (containing both CPUs and memory) to access other CPU boards in memory stored data over a dedicated channel. This eliminated the need to transport data between CPU nodes over network connections (or other mainstream means to exchange data). The result was a considerable reduction in overhead created when allowing distributed end user workloads to operate over multiple physical cores. The leading server and storage solutions brands have never considered nor implemented such mechanisms. This resulted in an increased need for faster networks - increasing complexity, costs, efforts and resources needed to operate solutions.

RDMA is only used in certified farms and requires involvement of TFTech.

🔗Minimizing disk usage

The storage solution uses slow and big (the bigger the better) HDD disks which drive in rack density. As they spin slower they consume less power and need less cooling. But then, how can you deal with read/write intensive workloads? The storage algorithm uses a SSD cache to acknowledge Inputs/Outputs coming from the applications, fills the erasure coded data blocks in large (up to 64MB) storage containers and writes the big chunks of data on the big and slow HHDs. If you are familiar with HDD disks, you know they like to be streamed on instead of having a lot of small bits written in a scratchy way.

Continuous innovation in all of these areas are leading to an efficient technology stack.

December 2, 2020

ThreeFold's Long Story Short

The truth is that ThreeFold is a big project. Here we will try to make things a little simpler for you.

🔗So, ThreeFold is building a new internet. Why?

We strongly believe that a new internet is needed for our planet and for humanity. "If not now, when? If not us, who?"

What it boils down to is that currently the internet is only available to about 1/2 of the world (meaning billions are being left behind), it is centralized (a handful of large corporations own and profit off of our data), and it uses up to 10% of the world’s energy consumption. So, we’re building a new (peer-to-peer) internet that empowers equality (access), autonomy (data ownership, for example), and sustainability (reduces energy consumption). These values drive us forward.

🔗How does it work?

Everything on the internet – websites, apps, photos, videos, etc – uses up capacity and is stored in huge data centers owned by big companies, mainly in North America, Europe, and some in Asia. In our solution, centralized data centers are replaced with a grid of “nodes” distributed around the world.

These nodes are owned by ThreeFold Farmers – but only the physical hardware – the data inside of the nodes belongs to the people or organizations who put it there. So, “farmers” plug in hardware and start to create capacity that can be used by people.

Farmers come in all shapes and sizes. Some farmers run small data centers while others simply run a node out of their living room.

When Farmers connect active hardware (add capacity) to the ThreeFold Grid, ThreeFold Tokens are created. Farmers can then sell those tokens to people who want to use capacity (e.g. a developer that wants to build or host a website, or a person who wants to store some photos). More on tokens down below.

🔗Seems quite lofty. How will you build it?

It’s true that rebuilding the internet is not so simple. But a lot of infrastructure has already been built and the technology is quite advanced. Over the past 2+ years (as of May 2020), independent ThreeFold Farmers have already plugged in more than 40,000,000 GigaBytes worth of storage and 15,000 CPU Cores across 21+ countries. That might not mean a lot to non-technical folks but it is quite a significant amount.

🔗21+ countries? What happened to equality?

As far along as we are, we still have work to do. One of our biggest goals in the near future is to expand the grid to Africa, South America, and parts of Asia where currently the Internet is too expensive or not available. Currently, we farming is incentivized around these key geographies.

🔗And what do you mean by peer-to-peer?

Peer-to-peer means no middlemen – direct exchange of information and/or value between equal participants. Peer-to-peer means decentralization – breaking away from pyramid-based systems, greed-based systems – and putting people back in the center of their own (digital) lives.

🔗So how can I access / use your internet today? What can I do on it?

By June, some of the first experiences will be live. This includes file storage and communication tools and a virtual browser, all with the advantages of being more sustainable for our planet and with full control of your own data. And over time, more and more experiences will come to this internet. We’ll be updating here and on our communication platforms as they come. But don’t worry, as a user it doesn’t change much – no coding required. :)

🔗Will [enter website or app here] be available on your internet?

There are some tremendous reasons for a website or app to use our internet, but that will really be up to the website or the app. In the end, we are providing a responsible solution for responsible people and organizations. We would love to host anybody who believes in what we are doing!

🔗How are you making sure it’s safe?

Hacking has become a part of life and is almost impossible to avoid in the current systems – they are too complex and require too many people to operate. This results in less security which results in lots of security breaches. We took a look at the existing Internet (seven layers) and simplified it down to three layers. By simplifying the architecture and instead creating technology that is self-driving & self-healing, we removed the human requirement and therefore vastly minimized the possibility for hacking or human error. Then we also developed a storage algorithm which makes it such that if some of the information gets lost or stolen (somehow) or if some hardware goes down, it is all retrievable. Long story short, we flipped the existing system on its head.

🔗What about the data ownership part?

That has a bit to do with the security as well. Since you own your data, you decide who gets access. Which means your data isn’t just out “there” for the taking. Basically, we put you at the center of your digital life, where the applications and experiences you use serve you, not the other way around.

🔗And how is it better for the planet?

There are a few reasons for us being more sustainable. Data centers are super unsustainable, so the simple (but incomplete) answer is “no more huge data centers.” But if you want more detail:

We use up to 3x less hardware for the same output, and using hardware at least 2x longer while maintaining good performance
Having capacity everywhere, local to where users are – this reduces network requirements (and can even improve security)
Using new algorithms (e.g. the one mentioned above for storage) which have dramatic efficiency improvement
Re-using hardware where possible – let’s not throw away

🔗How much will it cost?

In the end we want to provide sustainable access to the internet and all of its solutions for less than a dollar per month per person but for now the cost will depend on what you choose to do. Certain experiences will cost money. Storing photos or videos, for example. But all at a fair price.

🔗Speaking of money – so what’s up with the ThreeFold Token?

As we mentioned above, tokens are generated when ThreeFold Farmers adds capacity to the ThreeFold Grid.

Essentially, the ThreeFold Token is the medium of exchange on the new internet. So, if a developer wants to build something (e.g. a website or an app) or a user wants to store something (e.g. photos), he/she/they use(s) ThreeFold Tokens.

🔗Need more answers?

We hope that helps explains things. Obviously there is a whole wiki to dive in to. If you don’t find what you’re looking for, please ask us on our forum!

Photo by Nong Vang on Unsplash.

May 15, 2020

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February 3, 2020

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